官宣|权威媒体携手顶级美妆产业集群,以一站式、全链路解决方案助力国际品牌扬帆中国市场
就销售额和市场份额而言,中国已是全球第二大美妆市场。拥抱数字时代的新型消费者和他们的强大购买力推动中国美妆市场欣欣向荣,2020年,中国美容市场规模已经增长至450.2亿人民币,并保持着12%的年平均增长率。至2025年,这一市场规模将达到近800亿之巨。
东方美谷
BeautyINC China and its parent company Chinamind NEXT are pleased to announce a strategic partnership with one of China's largest global beauty industry clusters and industry leader, Oriental Beauty Valley (OBV), to jointly launch an exciting new service offering international beauty brands a one-stop solution to enter the Chinese beauty market.
The dynamism of China’s beauty sector is being driven by a new kind of consumer who is responding to the digital explosion and the purchasing power of a new generation of consumers.
In 2020, the Chinese beauty market grew to RMB 45.02 billion (around $6.34 billion), with a continuing average annual growth rate of 12 percent. By 2025, this market will reach nearly 80 billion RMB.
China is poised to overtake the US as the world's largest economy in the coming years and is destined to remain the global growth engine.
However, entering the Chinese market is a challenge for many international beauty brands of all types and sizes, and it is critical to understand this huge and complex market and find the right way to enter it.
As the leading global beauty industry media and market insight agency Within WWD, BeautyINC China combines a profound knowledge of the Chinese market and mindset with an international perspective, not only understanding the macro trends and micro dynamics of the beauty industry, but also playing an important role in influencing companies, markets and consumers at all levels. After establishing a strategic partnership with Oriental Beauty Valley (OBV), the leading beauty industry cluster, the combined strengths of both parties will bring a transformative boost to the development of China's local beauty industry.
The primary plan of the strategic cooperation is to provide a one-stop solution for international beauty brands of all sizes to enter and expand into the Chinese market.
Located in Shanghai’s Fengxian District, Oriental Beauty Valley (OBV) is China’s largest cosmetics and health industry hub with more than 3,000 brands from both China and abroad and is on par with France’s Cosmetic Valley in Eure-et-Loir and Loiret, and Japan’s Saito Life Science Park in Osaka one of the most important global players.
With state of the art resources from bonded warehouses to the unique Beauty Valley e-commerce platform and the strong support of Fengxian District government and favourable policies, Oriental Beauty Valley is able to provide personalized solutions for brands at every step of their China entry strategy, from latest policies and regulations, talent search, technology sourcing, land and e-commerce platform solutions.
These include designing tailor-made cross-border e-commerce solutions that do not require to set up operations in China, sharing insights on the latest social e-commerce opportunities, setting up representative offices to help brands gain a foothold in the Chinese market, finding partners and assisting companies in setting up wholly foreign owned enterprises (WOFE) or joint ventures (JV) in China, and providing practical solutions to issues such as customs regulations and land for setting up business.
For international beauty companies looking to capitalize on the Chinese booming beauty market, our team of experts will provide a comprehensive overview of the latest market trends in China, from cross-border e-commerce to the latest social e-commerce trends, from in-depth insights into Chinese beauty consumption behaviors to analysis of the fastest growing categories and their market shares.
With the combined resources of BeautyINC China and Oriental Beauty Valley,our strong international media network and team of experts, we are able to provide personalized strategic services and communication support for beauty brands to help them tell their China story and further enhance their brand reputation in the global and Chinese beauty markets.
We look forward to working with you to enable more international beauty companies to maximize their potential in China, the world's most promising beauty market, through this unique and promising opportunity. BINC
撰文 华意明天内容中心
编辑 杨木木
图片来源 网络